Case Study:
True Sage
The client
True Sage
Deliverables
Website design and development
Audience
True Sage is a B2B company, directed toward healthcare providers, insurance companies, and businesses which have their own group insurance.
The challenge
The client needed a redesigned website to showcase and position its new behavioral wellness app. The existing site was dated and required a more professional look.
The outcome
The new website reflects the client’s desire for a smoother user experience, both friendly and uplifting.
The impact
The new look and feel has boosted the company’s confidence to push forward in promoting its wellness product and app, while attracting new investors.
Case Study:
True Sage
Case Study:
True Sage
The client
The client
True Sage, a renowned company in the field of behavioral wellness, specializes in providing cost-effective and comprehensive mental health solutions specifically tailored for larger healthcare professionals and organizations. The company’s core value and unique market position is to provide users with a personalized, holistic program, designed to address the root causes of mental health issues, through personalized service, with positive outcomes.
The challenge
True Sage sensed that its existing site was dated and needed an overhaul. The first step was to make sure that we fully understood who the client is and what their goals are as a B2B company in attracting new users. It was important at this stage not to be initially presumptuous, but clearly listen, and then offer guidance. True Sage already had an idea of who it is, along with its values and goals, but needed help in further clarifying them.
Findings:
1. True Sage’s existing site was, indeed, dated and needed a more professional, and yet personalized look and feel to reflect it’s commitment to individualized service, in an industry which for too long has been impersonal.
2. True Sage required a new website to serve as a platform highlighting the innovative features of its new app, EnlightenTM.
3. The existing site did not clearly identify the company’s distinction among its competition.
The challenge
True Sage sensed that its existing site was dated and needed an overhaul. The first step was to make sure that we fully understood who the client is and what their goals are as a B2B company in attracting new users. It was important at this stage not to be initially presumptuous, but clearly listen, and then offer guidance. True Sage already had an idea of who it is, along with its values and goals, but needed help in further clarifying them.
Findings:
1. True Sage’s existing site was, indeed, dated and needed a more professional, and yet personalized look and feel to reflect it’s commitment to individualized service, in an industry which for too long has been impersonal.
2. True Sage required a new website to serve as a platform highlighting the innovative features of its new app, EnlightenTM.
3. The existing site did not clearly identify the company’s distinction among its competition.
The outcome
The outcome
Hero section
Hero section
Hero section
The spotlight
The open layout and design contribute to a smoother user experience, enhancing site engagement.
The circled photos add depict completeness within each person. The swirl motif is a take off on the leaves in the logo and also adds a personal touch, as well as visual interest. The large quote marks also add visual interest.
Many of the sections with photos and text blocks are staggered, with an occasional separation by a testimonial block, in order to add visual interest.
The color palette consists of blues, with a golden rod accent, which helps convey a sense of trust and warmth.
The modern DM Sans typeface conveys a sense of innovation and forward-thinking.
One of the primary reasons the client wanted a new site was to introduce EnlightenTM, their new app. Because the app was still in development, there were no actual displays to show. And, so we had to be creative and produced other visuals, including the diagram of some of the app’s major features.
Spotlight
The impact
The
impact
You helped me reach an important goal for True Sage, which is specifically to get our company an organized and professional website.
With a solid website, your professionalism and conscientiousness impressed me and my team so much that we are referring colleagues to you and moving another of our new companies to you for a new website.
One of our company’s websites was built and had to be rebuilt because it wasn’t right the first time. As everyone knows, and you have reminded us of this important lesson, get the website right the first time to save time, money and be able to grow the business faster.
~ Dr. Brian Alman – Founder of True Sage
“You helped me reach an important goal for True Sage, which is specifically to get our company an organized and professional website.
With a solid website, your professionalism and conscientiousness impressed me and my team so much that we are referring colleagues to you and moving another of our new companies to you for a new website.
One of our company’s websites was built and had to be rebuilt because it wasn’t right the first time. As everyone knows, and you have reminded us of this important lesson, get the website right the first time to save time, money and be able to grow the business faster.”
~ Dr. Brian Alman, Founder
“You helped me reach an important goal for True Sage, which is specifically to get our company an organized and professional website.
With a solid website, your professionalism and conscientiousness impressed me and my team so much that we are referring colleagues to you and moving another of our new companies to you for a new website.
One of our company’s websites was built and had to be rebuilt because it wasn’t right the first time. As everyone knows, and you have reminded us of this important lesson, get the website right the first time to save time, money and be able to grow the business faster.”
~ Dr. Brian Alman – Founder of True Sage