Project:
The Precipice of Life
Project:
The Precipice of Life
Bo Parfet is among a relative few who have successfully climbed to the tops of all Seven Summits around the world. He is also a successful entrepreneur and philanthropist, who founded the Denali Venture Philanthropy to formally fuse his love of business with his desire to support positive change in the world. In his recently published book, The Precipice of Life, Bo applies the knowledge & wisdom he gained while mountain climbing to leadership & personal growth.
Bo needed a new website to promote his new book. along with his speaking events.
Audience
Those who have an interest in becoming more successful in business and personal life.
Branding/style
Convey an attitude of personal outdoors adventure, by using a somewhat rough and edgy design. The logo and colors were provided by Bo.
Images
Shutterstock & Bo’s original shots
Fonts
Avenir
• Sans Serif, used for headings and body copy.
• Highly readable across different screen sizes
• Modern
• Elegant
Garamond
• A serif font is elegant, helping to convey the Bo’s personal brand.
Platform
WordPress
Mark Goodkin has been a pleasure to work with on “The Precipice of Life” website development. He is professional and listens to his clients to make sure that he is building a website they will be proud to present to their audience. His response time to making modifications or change is very timely and he really aims to please his clients. We would highly recommend his website development services.
~ Bo Parfet, with co-authors Kathy Sparrow & Greg Voisen of The Precipice of Life
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Bo Parfet
Bo Parfet, with co-authors Kathy Sparrow & Greg Voisen of “The Precipice of Life”