Case Study:
The Precipice
of Life
The client
Bo Parfet
Deliverables
Website design and development
Audience
Those who have an interest in becoming more successful in business and personal life.
The challenge
The client needed a new website to help debut his newly released book, The Precipice of Life: Leadership and Personal Growth Insights from a Mountaineer’s Edge.
The outcome
The new site conveys an attitude of outdoors adventure, by using a somewhat rough and edgy design.
The impact
The new site has captured many visitors, who have signed up to attend his speaking engagements. It has also allowed visitors to download a free chapter of his book, as well as purchase a copy.
Case Study:
The Precipice
of Life
Case Study:
The Precipice
of Life
The client
The client
Bo Parfet is among a relative few who have successfully climbed to the tops of all Seven Summits on separate continents. In addition, Bo is an active philanthropist and innovator in the area of social entrepreneurship.
In 2004, in conjunction with Explorers Club, Bo established the Seven Summits Awards Program, which rewards top students with grants to perform healthcare-related field research.
In 2013, Bo founded Denali Venture Philanthropy to formally fuse his love of business with his desire to support positive change in the world.
The challenge
True Sage sensed that its existing site was dated and needed an overhaul. The first step was to make sure that we fully understood who the client is and what their goals are as a B2B company in attracting new users. It was important at this stage not to be initially presumptuous, but clearly listen, and then offer guidance. True Sage already had an idea of who it is, along with its values and goals, but needed help in further clarifying them.
Findings:
1. True Sage’s existing site was, indeed, dated and needed a more professional, and yet personalized look and feel to reflect it’s commitment to individualized service, in an industry which for too long has been impersonal.
2. True Sage required a new website to serve as a platform highlighting the innovative features of its new app, EnlightenTM.
3. The existing site did not clearly identify the company’s distinction among its competition.
The challenge
To begin the process, our primary focus was to gain a comprehensive understanding of the client’s identity and objectives in promoting both himself and his newly published book. Bo Parfet’s existing website was dated and bland in its design style, and thus did not convey his adventurous sense of life. The site was also heavy-laden with content, with just a small number of photos. As such, Bo needed a new site which reflected his values of adventure, courage and philanthropy, while keeping visitors engaged.
The outcome
The outcome
The new website conveys an attitude of outdoors adventure, by using a somewhat rough and edgy look, accentuated by torn edges, grunge halftone backgrounds, dotted ruling lines, and the selection of photos and icons.
Hero section
Hero section
Hero section
One of the standout features is the large panoramic hero image, showcasing Bo’s mountain expedition. Bo took this photo. With a blue tint overlay, the photo adds an adventurous touch to the overall aesthetic. The image captures the spirit of exploration and creates a captivating focal point. The rectanglar buttons, with upper caps, adds a sense of stability and strength. For the value proposition, we came up with “A mountain climber’s perspective on leadership,” conveying the central message and benefit of the site.
The spotlight
The spotlight
The new website conveys an attitude of outdoors adventure, by using a somewhat rough and edgy look, accentuated by torn edges, grunge halftone backgrounds, dotted ruling lines, icons and the selection of photos taken by Bo on his expedition.
In addition, the open layout and variation among the sections offers visual breathing room and interest for a smoother user experience, thus encouraging visitors to explore the website.
The color pallet uses earth tones and deep blues to convey an outdoor sense, along with golden rod, to offset the cool and muted colors with a warm, sunny color.
The fonts offset the edginess, by bringing an element of elegance to the website.
The spotlight
The new website conveys an attitude of outdoors adventure, by using a somewhat rough and edgy look, accentuated by torn edges, grunge halftone backgrounds, dotted ruling lines, icons and the selection of photos taken by Bo on his expedition.
In addition, the open layout and variation among the sections offers visual breathing room and interest for a smoother user experience, thus encouraging visitors to explore the website.
The color pallet uses earth tones and deep blues to convey an outdoor sense, along with golden rod, to offset the cool and muted colors with a warm, sunny color.
The fonts offset the edginess, by bringing an element of elegance to the website.
The spotlight
The new app
The new app
Reviews are a valuable tool to help building trust, demonstrate value, and persuade potential customers of a product or service’s effectiveness. Testimonials add a human element to a website.
As such, it is important that visitors to the site read at least some of the reviews, and thus the visual layout and design are important in fostering engagement. Here, the reviews are staggered with alternating colors to add visual interest, while maintaining a sense of cohesiveness among the reviews.
The impact
The
impact
Bo feels very good about the new site. Thus far, it has attracted many new visitors, who have purchased his book and signed up to attend his speaking engagements.
Mark Goodkin has been a pleasure to work with on The Precipice of Life website development. He is professional and listens to his clients to make sure that he is building a website they will be proud to present to their audience. His response time to making modifications or change is very timely and he really aims to please his clients. We would highly recommend his website development services.
~Bo Parfet, Author of The Precipice of Life
“You helped me reach an important goal for True Sage, which is specifically to get our company an organized and professional website.
With a solid website, your professionalism and conscientiousness impressed me and my team so much that we are referring colleagues to you and moving another of our new companies to you for a new website.
One of our company’s websites was built and had to be rebuilt because it wasn’t right the first time. As everyone knows, and you have reminded us of this important lesson, get the website right the first time to save time, money and be able to grow the business faster.”
~ Bo Parfet, Author of The Precipice of Life
“Mark Goodkin has been a pleasure to work with on The Precipice of Life website development. He is professional and listens to his clients to make sure that he is building a website they will be proud to present to their audience. His response time to making modifications or change is very timely and he really aims to please his clients. We would highly recommend his website development services.”
~ Bo Parfet, Author of The Precipice of Life