Based in Ft. Lauderdale, FL, Flooring King is one of the largest closeout distributors and liquidators of laminate / Vinyl flooring in the world, providing customers with flooring at wholesale / liquidation prices.
Flooring King has a website which serves its four wholesale warehouses throughout South Florida. They wanted a separate e-commerce website to generate online sells.
One challenge was to convey the face of a multi-million dollar company, whereby prospects to the site could feel secure and comfortable in doing business with online.
Platform: WordPress with WooCommerce