Project:

Flooring King Online

Project:

Flooring King Online

Based in Ft. Lauderdale, FL, Flooring King is one of the largest closeout distributors and liquidators of laminate / Vinyl flooring in the world, providing customers with flooring at wholesale / liquidation prices.

Flooring King has a website which serves its four wholesale warehouses throughout South Florida. They wanted a separate e-commerce website to generate online sells.

One challenge was to convey the face of a multi-million dollar company, whereby prospects to the site could feel secure and comfortable in doing business with online.

Audience
Those who have an interest in new flooring

Branding/style
The gray is a neutral color meant to bring out the product photos. The orange accent adds warmth and friendliness.

Images
Stock photography and product images from distributors and manufacturers.

Fonts
San serif
Highly readable across different screen sizes
Distinct

Platform
WordPress
WooCommerce

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